The Role of Brand Recall on Brand Performance of Beauty Products

Abstract

During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible. There are several factors that can influence consumer satisfaction, namely service quality and product quality. Services in general are intangible and cannot be fully owned by consumers. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service businesses place great importance on the human element.