The Analysis of Market Movement and Leadership Take Important Role in Business

Abstract

Service is an intangible task that satisfies the needs of consumers or business users. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Services in general are intangible and cannot be fully owned by consumers. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality.